Why should Small Business have a blog?

There are thousands of new blogs created each day, but why should small business invest time and sometimes money up-keeping a blog.

• To Market or Promote your products or servicesBlogging is a great way to help market or promote yourself or your business, product or services.


• To Help People
  If your small business is related to health or possibly a service that benefits people, you may be able to pass on advice or your customers experiences to help them.


• To become an established ExpertBy passing on your knowledge to the others within a particular field you can establish yourself as an expert in your industry.


• To Connect with PeopleCreating likeminded communities around a particular subject allows you to focus a groups attention on a subject relevant to your products.


• Thoughts and OpinionsPerhaps, you are sick of poorer businesses in your field giving your industry a bad reputation and you want to do something about it.


• To become even more knowledgeable in a field or topicBlogging has to be regular, researching future blog posts keeps you up-to-date with industry goings on.


• To Stay in touch with your customersStaying connected with your customers allows you to pass on good news, and deal with negative comments right away.


• A form of creativity
  Maybe your blog is simply a release from your daily stresses!


• For SEO reasons
  Although many free blogging platforms contain no follow links you can remove them and start to provide links and PR to your website..


• To Make MoneyAlthough it is possible to directly derive revenues from your blog via adsense and the affiliate networks, most bloggers do not make much money from the blogging itself. Blogs used in there many different guises help promote a business, inform customers of new products or changes to services or simply become a channel by which to target traffic at your site.
  
  Blogging has many benefits for Small Business probably many that I have not included. Either way your small business should have a blog and sooner rather than later as blogging is becoming more and more important as an Internet Marketing tool and should be an intrinsic part of your Social Media and Internet Marketing Strategy.
  
  For more information on other forms of Social Media please see https://www.improvemarketing.co.uk/content-marketing