New Website SEO implementation for Small Business

When building a new website, whether you are instructing a web designer or building it yourself there is some basic rules that you should apply or instruct in order to apply SEO later on.


Building a site so it can be effectively optimised for search engines, at the very beginning, will allow you to cost effectively make SEO changes later on. If a website designer or SEO Consultant had to pick through the whole site and add alt tags or rebuild the URL structure the process would take more time and cost more money. Below is the six basic rules that small business should following in order to allow your site to be fully optimised at a later date.

• Ensure your URL’s are keyword rich and avoid dynamic URL’s which normally contain characters such as “=, ? or %”.


• Ensure your copy and navigation is text based and not an image.


• Avoid an over reliance on flash in websites. Search engines cannot adequately scan and isolate the content of flash based sites if at all!


• Ensure your images have ALT Tags, Title tags can be added as well.


• Ensure a sitemap is included in your web design and linked from your homepage (bottom right of the page – make it the last link on the page).


• Avoid websites with frames. Search engine crawlers have trouble navigating these and hence don’t give you the SEO power from your content.

By having as many of the above features readily available, it will ensure that you have built a solid foundation to which you can start to your SEO campaign.
For small business getting your website right from the beginning saves you time and money, it also gives you a better chance of getting ranked more quickly.. The faster your SEO works and the faster you are ranked, the faster your customers can find you.

For more information on Small Business SEO please click https://www.improvemarketing.co.uk/seo-services