Small Business has to take every advantage it can, Google local listings are one freely available to everyone!
Google loves localising its SERP's, and provides the local listing service to help add value to local searches. Due to the position of these local listings (right at the top of the SERP's) very often this is the quickest way to top ranking positions whilst you wait for your SEO to kick in!
There are seven quick steps to set-up up you local listing:
1 - Use your Google profile, like your Gmail address and password to log into the Google Local Business Center. Then go to Add New Business.
2 - Enter in your small businesses info including: address, phone number, email address, website, and business description - double check everything that you include, especcially your URL!
3 - Choose categories specifically related to your business (use Googles keyword tool to optimise yourself against the most highly targeted terms). Include your opening hours and your businesses payment options (if need be).
4 - Upload photos that show off your businesses location (shopfront, building etc). You have a maximum of 10 pictures to upload to your profile.
5 - If you have videos specific to your small business upload them to YouTube and place the URL in the local business listing. You have a maximum of 5 videos.
6 - Add all the additional information that you can.. The more the better!
7 - Finally, verify your businesses information. You can do this one of two ways, you can either verify your information by phone or by postcard (don't even think about it, use the phone, postcards can take weeks!), you will eventually receive a postcard with a pin that you will have to later add to your profile.
Once you have verified your information, your business listing will begin appearing in Google Maps and the Google Local Business Results.
Google has kindly improved this service recently and now provides you (via the local business centre) with details of impressions and how many potential customers clicked your free ad.
If you are a small business and you haven't yet added Google local listings to your search marketing plan.. Do not delay, get to the Local business centre, fill in your details and get free advertising right away!!
http://www.google.com/local/add/businessCenter
If you are interested in promoting your business via SEO contact Improve Marketing https://www.improvemarketing.co.uk/seo-services
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